UK Specification Manager

Kingswinford Full Time Competitive

Specification Strategy & Business Development:

  • Develop and implement the UK specification strategy aligned with annual sales and market growth objectives.
  • Identify, qualify and secure product specifications on commercial, residential, industrial and infrastructure projects from concept through tender stage.
  • Generate demand by influencing consulting engineers and project stakeholders before products are selected.
  • Build and maintain strategic relationships with consulting engineers, MEP consultants, architects, developers, contractors, framework providers and other key influencers.
  • Develop consultant account plans for key specification practices to maximise long-term opportunities.
  • Increase market penetration by identifying new sectors, regions and specification opportunities.
  • Promote the company as the preferred technical partner through proactive customer engagement.

Project Management and Sales Conversion:

  • Develop and maintain a qualified specification pipeline that supports annual sales objectives.
  • Own projects from specification through to sales handover, ensuring continuity throughout the construction lifecycle.
  • Work with Regional Sales Managers, Key Account Managers and Distribution Partners to maximise conversion of specified projects into profitable sales.
  • Monitor project progress, identify risks and implement recovery plans to improve conversion rates.
  • Track specification wins and losses, analyse reasons and implement improvement actions.
  • Coordinate internal technical, commercial and marketing resources to support strategic opportunities.
  • Maximise repeat specification opportunities through successful project delivery.

Technical Leadership & Customer Support

  • Act as the technical advisor for consultants, designers and project stakeholders.
  • Deliver CPD seminars, technical presentations, product demonstrations and training programmes.
  • Provide technical advice on product selection, system design, installation and compliance with relevant standards and regulations.
  • Review technical drawings, specifications and BIM models to identify specification opportunities and recommend compliant solutions.
  • Produce accurate technical documentation including specifications, calculations, schedules and supporting information.
  • Resolve technical specification issues within agreed project timescales.
  • Support value engineering activities without compromising product performance or specification integrity.

Market Development & Product Promotion

  • Monitor market trends, legislation, competitor activity and emerging technologies to identify business opportunities.
  • Gather market intelligence and customer feedback to support product development and commercial strategy.
  • Support new product launches by generating specifications and customer adoption.
  • Promote sustainable, energy-efficient and water-saving solutions aligned with current building regulations and environmental objectives.
  • Represent the company at exhibitions, industry events, trade associations and professional institutions.
  • Enhance brand awareness within the specification community through regular customer engagement and technical leadership.

Collaboration & Business Excellence

  • Work closely with Sales, Marketing, Product Management, Technical Services and Customer Service to deliver specification objectives.
  • Support the development of technical literature, CPD content, case studies, BIM content and specification tools.
  • Share market intelligence and best practice across the business.
  • Support strategic business planning and forecasting activities.
  • Champion best practice in specification management across the UK business.
  • Embrace emerging digital technologies, including AI-powered tools, to enhance customer engagement, improve productivity, support data-driven decision-making and identify opportunities to strengthen specification and sales performance.

Performance Management & Reporting

  • Maintain accurate CRM records for all projects, contacts, specifications and opportunities.
  • Produce monthly reports covering pipeline value, specification success, project progress, consultant activity and sales forecasts.
  • Measure and report specification performance against agreed KPIs.
  • Ensure compliance with company policies, quality standards and commercial governance.

Knowledge , Skills and Experience

The successful candidate will demonstrate:

  • Minimum 3–5 years’ experience in specification sales within Plumbing, Heating, Air Conditioning, Building Services, Pipework, Valves or Mechanical Systems.
  • Strong network of consulting engineers and M&E design consultants across the UK.
  • Proven track record of securing specifications that convert into profitable sales.
  • Strong understanding of hydronic systems, HVAC, plumbing and piping applications.
  • Knowledge of relevant British Standards, Building Regulations, CIBSE guidance and industry best practice.
  • Ability to interpret technical drawings, specifications, BIM models and engineering documentation.
  • Excellent presentation, communication and influencing skills with experience delivering CPDs.
  • Strong commercial awareness with the ability to negotiate and influence technical decisions.
  • Experience managing CRM systems, sales pipelines and forecasting.
  • Leverage digital tools and emerging AI technologies where appropriate to improve efficiency, customer engagement, market insight and the effectiveness of specification activities.
  • Highly organised with excellent project management and time management skills.
  • Self-motivated with the ability to work independently across a national territory.
  • Full UK driving licence with willingness to travel throughout the UK and Ireland.
What we offer
  • Company pension 5% contribution
  • Organisational social gatherings
  • Company Car / allowance
  • Fuel card
  • Life assurance
  • 25 days holiday

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